IRX preview: Customer Experience and Journey conference

February 6, 2014 by Leave a Comment

As part of eSeller’s IRX preview looking forward to the forthcoming Internet Retailing Expo, we’re trailing the Customer Experience and Journey Conference.

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Step-by-step to the Omni-channel

August 19, 2013 by Leave a Comment

With all the talk about omni-channel retail, many retailers will be wondering what it means to them. How do you go about implementing it, and will it bring new business?

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Why Mcommerce starts with customers

August 8, 2013 by Leave a Comment

Mobile commerce has to cater to the everyday needs of customers, for example to minimise time and effort while shopping. Below, Andreas Kopatz, Business Development Manager at INTERSHOP explains why all mcommerce retailers should focus on customer needs over all.

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Focus on creating your webstore: Taking payments

June 10, 2013 by Leave a Comment

Getting your webstore built is an exciting process, but there are two important areas when it comes to getting it right: creating a checkout and taking payments.

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How to create brand evangelists

May 1, 2013 by Leave a Comment

Having a successful social media presence with plenty of Likes on Facebook and thousands of Twitter followers is powerful. It gives you a direct channel to reach loyal customers. But you can take this further by creating an army of brand evangelists.

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How to maintain your site speed

April 25, 2013 by Leave a Comment

Super-fast broadband and powerful devices have created a culture where waiting for a website to load is no longer acceptable and site speed is all-important.

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Big data: Uses for esellers

April 19, 2013 by Leave a Comment

If you believe the hype, big data does everything: increase sales, cut costs, save you time, walk the dog – you name it. But for ecommerce businesses, at least, you wouldn’t be far wrong (save for looking after your pooch but who knows what the future holds?).

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Geotargeting for ecommerce sites

April 2, 2013 by 1 Comment

Geotargeting is central to a recent wave of developments in ecommerce all aimed at creating a more personal customer experience.

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Personalisation of ecommerce

March 18, 2013 by Leave a Comment

Personalisation of the ecommerce experience is increasingly seen as the Holy Grail of online shopping and the key to bridging the gap between online and in-store retail. But why is it is so important and what are the latest developments.

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Writing snappy editorial for your website

March 8, 2013 by Leave a Comment

The days when ecommerce sites just sold products have passed us by. Many ecommerce sites, particularly in the fashion and retail sector, have journalists on their payrolls and see editorial content as a huge part of their offering.

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