Strategies to keep sales ringing

February 4, 2014 by Leave a Comment

It’s one thing to win a customers, quite another to keep them interested. Turning a one-off purchase into repeat business takes skills, effort and attention to details; luckily there area number of strategies to getting it right.

Filed Under: Selling Tagged With: , , , ,

How to compose the perfect email

January 27, 2014 by Leave a Comment

As a marketing channel, email has recently been proven to be 40 times more effective* than the new social kids on the block – Facebook and Twitter. But not every marketing email succeeds in delivering a business’ intended message.

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Bonsai marketing: the Haiku of the subject line

January 23, 2014 by Leave a Comment

Email is one of the key tools you have for communicating with your customers. But in a world where everyone is bombarded constantly, how do you stand out?

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Phishing: advice for retailers

January 8, 2014 by Leave a Comment

The majority of people probably won’t be familiar with the term phishing, but more than likely they will have been subjected to it.

Filed Under: Customers Tagged With: , , mail filtering, , , phishing, reporting

Types of digital fraud

December 19, 2013 by Leave a Comment

The burgeoning world of online commerce means the world of fraud has shifted into digital. As a result there are a host of new frauds and scams that are either wholly online or use the weaknesses in online security to steal your money.

Filed Under: Growth Tagged With: click fraud, digital fraud, , phishing, shopping fraud,

How to do cross-device email marketing

November 13, 2013 by Leave a Comment

According to research by IMRG, 48% of email is opened on a mobile device, so ensuring these messages display correctly on these devices is becoming mission critical for any size of business. Here we offer some tips on how to ‘do’ responsive emails and make the most of its impact.

Filed Under: Marketing Tagged With: adaptive design, , , , jim davidson, ,

Remarketing and retargeting the checkout

August 29, 2013 by 1 Comment

Abandoned baskets are a problem for ecommerce, as consumers love to fill up on products but occasionally fall at the final hurdle and don’t complete the sale. Can remarketing or retargeting entice customers back to checkout their abandoned carts?

Filed Under: Customers Tagged With: , , , , remarketing, retargeting

Increasing sales the easy way; email marketing is the answer

August 9, 2013 by Leave a Comment

The title of this blog makes a bold claim, and I believe that it can be justified. Please bear with me while I make the case that email marketing is the best way to increase sales for ecommerce businesses.

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Focus on email marketing: avoiding spam filters

July 10, 2013 by Leave a Comment

One of the common problems for email marketing is the amount of emails which never even reach the recipients but instead hit spam filters. Here’s how to guarantee an optimal hit rate.

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Focus on email marketing: Email marketing companies

July 9, 2013 by Leave a Comment

When it comes to email marketing it’s a good idea to you use a third party to deliver your campaigns. There are many email marketing companies out there, all ranging in price and what they offer, so it’s worth while researching them thoroughly to make sure you find the right fit

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