Create emails that entice customers back

January 28, 2014 by Leave a Comment

Ross McPete, hungryhouse’s marketing manager, tells eSeller how he keeps customers returning via (in part) a carefully cultivated email campaign.

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How to compose the perfect email

January 27, 2014 by Leave a Comment

As a marketing channel, email has recently been proven to be 40 times more effective* than the new social kids on the block – Facebook and Twitter. But not every marketing email succeeds in delivering a business’ intended message.

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Bonsai marketing: the Haiku of the subject line

January 23, 2014 by Leave a Comment

Email is one of the key tools you have for communicating with your customers. But in a world where everyone is bombarded constantly, how do you stand out?

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DIARY OF A START UP: Episode 1 – marketing

November 14, 2013 by Leave a Comment

Louise Knowler started Distinctive Wash Ltd, the UK’s first designer fragrance washing powder for men. Louise started the business after a brain wave and has it up and running, but there is still much to learn… And she is kindly letting us follow her journey through getting her SME off the ground.

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Increasing sales the easy way; email marketing is the answer

August 9, 2013 by Leave a Comment

The title of this blog makes a bold claim, and I believe that it can be justified. Please bear with me while I make the case that email marketing is the best way to increase sales for ecommerce businesses.

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ID30 Webinar: David Moffat on email marketing

July 17, 2013 by Leave a Comment

eSeller talks to David Moffat from top digital agency ID30 about the pros and cons of email marketing, as well as how to get most out of your campaigns.

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Focus on email marketing: avoiding spam filters

July 10, 2013 by Leave a Comment

One of the common problems for email marketing is the amount of emails which never even reach the recipients but instead hit spam filters. Here’s how to guarantee an optimal hit rate.

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Focus on email marketing: Email marketing companies

July 9, 2013 by Leave a Comment

When it comes to email marketing it’s a good idea to you use a third party to deliver your campaigns. There are many email marketing companies out there, all ranging in price and what they offer, so it’s worth while researching them thoroughly to make sure you find the right fit

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Focus on email marketing: Mistakes to avoid

July 9, 2013 by Leave a Comment

There are a number of pitfalls when it comes to email marketing; these should be avoided to ensure your campaigns are as successful. Once you push send on an email campaign there’s no way of bringing it back so make sure you get it right the first time, every time.

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