Six of the best actions to optimise m-commerce

November 20, 2013 by Leave a Comment

According to the latest Forrester Research, mobile traffic has doubled between 2012 and 2013 and prompted online marketers to reevaluate how they capture traffic. To boost engagement across channels marketers are now optimising their marketing campaigns by device and consumer behaviour. – so what do you need to do to get your mobile strategy in order?

Filed Under: Delivering Tagged With: , ,

Nine ways to boost online sales on Play.com

November 5, 2013 by Leave a Comment

As Rakuten Play.com shifts into being an online marketplace, Shingo Murakami, UK MD oputlines the top nine tips the company has for getting to most out of marketplace sites in general and Rakuten in particular.

Filed Under: Marketing Tagged With: , , , , ,

Optimising a website to increase sales internationally

October 31, 2013 by 1 Comment

Companies that operate globally without optimising their website for user preferences in specific countries risk cart abandonment. There are a number of best practices in conversion optimisation that can be considered to ensure businesses take advantage of the potential of internationalisation.

Filed Under: Growth Tagged With: , , , , , ,

Seven steps for reviews customers will trust

September 23, 2013 by Leave a Comment

In online retailing customer reviews form the foundation of consumer trust. We’ve all had a bad experience when shopping online and users are hedging their bets by seeking customer reviews on which online store will provide the best service.

Filed Under: Marketing Tagged With: , , , ,

Five steps to improve your website performance

September 2, 2013 by Leave a Comment

The performance of your etail website is key to reassuring customers about the validity of your offer. It gives them confidence to buy and prevents them losing interest before making a purchase.

Filed Under: Starting Tagged With: confidence, , , ,

Optimisation Q&A: Jonathan Sapir, MD of Wood and Beyond

August 14, 2013 by Leave a Comment

Suzie Larcombe speaks to Jonathan Sapir, MD of Wood and Beyond to find out more about the business’ ecommerce strategy and how it keeps its website optimised for sales.

Filed Under: Selling Tagged With: , , , , ,

Decoding customer data to optimise your store

August 14, 2013 by Leave a Comment

Michael Ross, chief scientist at eCommera, suggests that focusing on the right inputs, plus a little magic, will drive profit for optimised websites.

Filed Under: Customers Tagged With: , , , ,

The future of optimisation: getting personal

August 14, 2013 by 1 Comment

In this article we’ll share with you some of the top tactics that will help you stay ahead of the pack when it comes to visitors, conversions and sales.

Filed Under: Customers Tagged With: , , , ,

How to optimise website conversion rates

August 14, 2013 by Leave a Comment

Traditional ideas of conversion and purchase funnels are outdated. To truly optimise conversion rates, companies need to shift focus onto the customer and their individual lifecycle with the brand or business.

Filed Under: Delivering Tagged With: , , , ,

Preparing the ground for optimised sales

August 13, 2013 by Leave a Comment

If you optimise your ecommerce site to sky-rocket sales, don’t get caught out by ignoring your behind-the-scenes processes.

Filed Under: Delivering Tagged With: , , , , ,
Next Page»

eSeller guide to Podifi

Wifi: carefully plucking profit from the air

Magento on the move

How you can shift slow-moving stock
eSeller partners