For eCommerce entrepreneurs and executives who want to sell more
Getting your products in front of shoppers will take so much more than simply putting them online. With this in mind you need to create a sales strategy. Having a plan will help you to focus your sales efforts and make sure your investment is going to the right places.
Graphic and web designer Chiara Stone started selling handmade jewellery when she had her first child. With a full product line spanning iPhone covers and broaches to temporary tattoos, Ston has created a sales strategy looking at the various routes to market.
By definition small businesses lack resource. Outsourcing certain elements of what you do (web design, delivery logistics, warehousing etc) could help you focus on selling. Here we talk about the pros and cons of outsourcing business processes.
If you believe the hype, big data does everything: increase sales, cut costs, save you time, walk the dog – you name it. But for ecommerce businesses, at least, you wouldn’t be far wrong (save for looking after your pooch but who knows what the future holds?).
In this extract from his book, The Insider’s Guide to Ecommerce, SellerDeck chairman Chris Barling explains some important lessons as to how you can turn browsers into buyers.
The key challenge for most marketing managers is how to deploy this video content to effectively generate consistent, measurable sales. Doing so can also make an effective business case for more video content, therefore contributing to more sales.
Online marketplaces were once, and to a degree still are, dominated by early players such as Amazon and eBay. But there are alternative options; smaller sites can be just as effective at reaching new audiences and generating extra sales.
Online abandonment is a big challenge for online retailers. Shopping cart and online form abandonment rates are often upward of 75 percent, and cart or form abandonment is only the tip of the iceberg when it comes to lost business online, says Anand Subramanium.
Returns are the bete noire of any retailer but the nature of ecommerce makes returns a real possibility with every sale. There’s even an unofficial “Returns Day”, 3 January – which according to UPS, has the highest level of sales returns of any other day on the year.
Converting a customer is always a cause for celebration. But if you stop engaging customers when you send off the purchase, you’re missing a trick.
eSeller talks to David Moffat from top digital agency ID30 about the pros and cons of email marketing, as well as how to get most out of your campaigns.
They say ‘cash is king’ because it’s the lifeblood of business, whether we’re talking about cash-flow or investment for growth. Robin Jones of iwoca gives eSeller his tips on when and how businesses should look for funding.
Returns is an issue for every retailer and brand — fact. But how big an issue is it and why does it vary? How can retailers address it and control it?
