Customer reviews are an increasingly vital part of driving consumers to buy from your site, but the rise of fake reviews – and reputation enhancement agencies – could potentially cost you dear.
Tackling fake reviews in the world of ‘astroturfing’
October 29, 2013 by Leave a Comment
Focus on social media: What are the benefits?
July 1, 2013 by 1 Comment
Social media plays a big role in the way you communicate your brand and interact with customers. So online retailers should be prepared with a strategy that brings an optimal return on investment.
How to start an ecommerce Facebook page
May 14, 2013 by Leave a Comment
More time is spent on Facebook than anywhere else online, so it’s a great place from which to sell. Here is how to set up a Facebook page that will give your business a lift.
Getting to grips with Google+
March 26, 2013 by Leave a Comment
It may be because of negative early press that a Google+ account isn’t always at the top of online retailers’ list of social media ‘To Dos’. But it should be, says Gabriella Griffith.
Can Facebook help you sell?
August 21, 2012 by Leave a Comment
Facebook is being used every day by the world’s biggest brands to build a legion of devoted fans, but can the same principles work for eCommerce businesses with limited budgets?
Why you should be using Google+
June 19, 2012 by Leave a Comment
Google+ has been live for one year, yet businesses and consumers are still unsure of its potential. However, there’s much to be gained for eCommerce companies who create a profile on the social media site
The seven steps to great content
June 17, 2012 by Leave a Comment
Websites are defined by their content and the better it is the greater the chance you’ll get visited and make sales. Here’s a quick guide to getting it right
Pinterest and the power shift in fashion retailing
June 3, 2012 by 2 Comments
In his latest blog, BlogStar.co.uk founder Ross Furlong discusses how more and more consumers are buying goods through the social media phenomenon that is Pinterest.
7 essential Twitter management tools
May 22, 2012 by Leave a Comment
Twitter features multifarious management tools that are helpful in scheduling and maintaining your profile and your followers’ list. Here are some of the quintessential twitter management tools that you simply must get your hands on.
The social media revolution of 2012
May 22, 2012 by Leave a Comment
Is social media a fad, or the biggest change in the way business works since the industrial revolution? You decide.
