Who’s better: existing or new customers?

The debate about whether it is better for a business to attract new customers or to retain existing ones rages on. In truth, to grow and develop your business you need to do both.

How to communicate your brand values

Your brand values are a key offering – what does your brand stand for, and how can you best communicate that message to your ecommerce customers?

How to get the most from Facebook

Fans of companies on Facebook are outspending non-fans an incredible 4 to 1.Ticketmaster, for example, has reported that every time a fan posted on its news feed that they bought a ticket from Ticketmaster, friends spent an additional £3.80 with the company.