Vine is a new app launched by Twitter back in January. The app allows you to create six second videos and share them on the platform as well as Twitter and Facebook.
Five ways to generate business using Twitter
March 6, 2013 by 1 Comment
Twitter can be a great marketing tool for ecommerce sites – and so much more. Here is how you can win more business using Twitter.
Instagram for business
February 19, 2013 by Leave a Comment
Instagram has made photographers out of all of us. Well, some 100 million of us anyway. But it hasn’t always been seen as a useful tool for business. Now however savvy brands and businesses everywhere have started to harness the power of this image-based social platform.
Corporate Twitter fails
February 18, 2013 by Leave a Comment
Organisations have fully embraced social media as a marketing & PR tool; it’s an ideal way to interact with the public, much cheaper than traditional media advertising and arguably much more effective. However, social media brings potential PR disasters for everyone from the biggest multinationals to the smallest local businesses.
Five common social media mistakes to avoid
February 8, 2013 by 1 Comment
Social media can help an ecommerce site to win new customers, but it’s important to lay down the ground rules. Here are five mistakes to avoid when using social media.
Beyond Facebook; alternative social media sales channels
February 5, 2013 by Leave a Comment
Facebook, Twitter and LinkedIn are important social media sales channels – but there are others that ecommerce entrepreneurs need to consider to capitalise fully on your online marketing efforts. Below, we list of five alternative social networks.
Twitter advertising is about to get serious
February 1, 2013 by Leave a Comment
The way businesses advertise on Twitter looks like it is about to change. Rumours have been flying around that the social network is going to release its advertising API sometime in Q1 of 2013. The release of the API would make large scale Twitter advertising campaigns a reality and improve targeting and analytics tools.
How social commerce can boost e-retailers
October 26, 2012 by Leave a Comment
Many brands are now gathering a significant amount of user-generated content due to their digital activities, whether this is information gleaned from their fans on Facebook, followers on Twitter, or customers who have bought a product and then left a review on the site.
How to go from 0 to 100 customers
September 26, 2012 by Leave a Comment
You’ve decided that you want to make a profession out of ecommerce. Good, that’s the easy bit. Now, how can you make your first 100 sales?
How Pinterest drives sales online
August 3, 2012 by Leave a Comment
Social media websites drive traffic, we all know this. But it’s harder for eCommerce businesses to gauge which ones are most useful to your business, and therefore which ones you should inject most effort into.
