Increase repeat customers for more sales
Repeat customers are your ticket to a successful online store. Research has found that returning customers spend more, are easier to convert and often act as brand ambassadors, spreading the word about your business.
How to use Google Analytics
Online retailers need analytics to provide the eyes and ears of your shop. Google Analytics is one of the most powerful analytics applications out there and if your site generates fewer than 10 million hits per month, it’s free.
30 more ecommerce Twitter experts to follow
Twitter has proven an extremely useful tool when it comes to ecommerce. It’s a great way to get your message out there and as social commerce advances, it will even become a place to sell your products.
Could outsourcing help you sell more?
By definition small businesses lack resource. Outsourcing certain elements of what you do (web design, delivery logistics, warehousing etc) could help you focus on selling. Here we talk about the pros and cons of outsourcing business processes.
How to start an ecommerce Facebook page
More time is spent on Facebook than anywhere else online, so it’s a great place from which to sell. Here is how to set up a Facebook page that will give your business a lift.
How to improve your delivery service
Customer feedback for your delivery service not good? Don’t let it continue – here are six actionable ways you can improve your delivery service this week and stop your business from loosing repeat custom.
How Big Data helps you convert customers
Big data is more than a buzz phrase. Collecting and curating the right data will give you a platform to attract more sales ad grow your business.
Using keyword research to boost sales
Keywords are one of the most important tools in the eternal battle to master SEO. They are what search engines are based-on and what helps your customers to find you.
Eight ways to create a buzz around a product launch
When you launch a new product you need customers to take notice. Below we give you eight ways to create the best possible buzz around a product launch.
Getting started with internal linking
When it comes to using links to improve your site’s SEO, the first thing you think about is inbound links from reputable sources. But internal linking will give your rankings a hike too.
Mobile checkouts: six design tips
Mobile commerce is really starting to take off. The industry has been talking about the power of m-commerce for years but only recently have the figures started to live up to the hype.
Reviews and their impact on brand perception
As the social web increasingly becomes part of our daily lives, shoppers demand informative one-to-one communication with brands. Social media enables this, empowering shoppers to express and share their opinions on a brand, whether good or bad.
Better read than dead: why SEO is still important
In the tech world things change quickly. In my many years within this incredible industry, I’ve seen all sorts of fads come and go and some that have stuck around. SEO is a case in point.
Profile: Mitch Vidler of Slingshot
Customers don’t want to fill in forms or remember passwords online. Start-up Slingshot helps customers select items from anywhere and they all go into the same basket, meaning customers only have to add details once.
Q&A: Peder Stubert of Virtusize
Online retail is flying. But there are still a few big challenges which prevent online shops from providing the same service as customers find in-store. The ability to try things on is an important one of these.
Profile: Natalie Brossard of LuxxLab.com
Quitting a high-profile career in the City of London, Natalie Brossard co-founded LuxxLab.com, an online boutique with a twist, along with fellow former-career girl Anouchka Bala. Here Natalie explains why online-only is the way to go.
Profile: Stephane Setbon, CEO and founder of Spootnik
Stephane Setbon, CEO and founder of Spootnik, the unique high-end fashion start-up that mixes eCommerce with social media, tells us how his niche is growing fast and why buying in bulk wholesale allows customers to get high-quality items without the premium price tag.
Profile: Philip Rooke, CEO, Spreadshirt
A quick glance at Spread Shirt and you might assume it’s simply a company that prints customised T-Shirts, no big deal you might say. But with four active revenue models and sales of €65m last year, up 42% on the previous year and expected to grow a further 30% this year – you might sit up and pay more attention.
Profile: Dessi Bell, founder of Zaggora
Stressing out about losing weight for your wedding is a reality for many women. The pressure is no rare thing. But turning this stress into a highly-successful business proposition definitely is. But that’s what happened to 28 year old ex-investment banker Dessi Bell and her burgeoning company Zaggora.
Profile: Cameron Chell of Slyce
Cameron Chell, founder of Slyce, explains how his business will revolutionise ecommerce by enabling customers to buy products just by snapping them on a phone camera.
Profile: Tom Allason of Shutl
Lack of convenience with delivery is often cited as one of the reasons that online shoppers abandon their carts before sale. When entrepreneur Tom Allason realised this he decided to do something about it and one of London’s most successful new start-ups was born – Shutl.
