Amplience Founder & CEO James Brooke explains why you should visit Amplience workshop at the Internet Retail Expo on Wednesday 27th March at the Birmingham NEC.
To do really good, thorough market research you need to spend a lot of money, but in this day and age, start ups have access to a load of tools and services online to help collect data and even to offer some analysis for free (for the most basic offering) or for a reasonably small amount of money.
The real key to any form of market research is working out what you want to ask – and how to ask it.
OK, so you have decided that you need to do some market research to either develop your initial start up, create a better business plan or to grow and develop your existing company. Now you need to plan how this market research process is going to work.
Understanding the market for your products or services is crucial to getting your business off the ground or growing an established business in new areas. But what to ask, how to ask it and what sort of answers you want to get is not as straightforward as you may imagine. In short, there are many […]
Latest News and Top Content
While many of you may associate market research with being accosted in the street and grilled by gap year trustafarian, finding out about the market you are entering or operating in, or looking at what your existing or potential customers want from your business can be vitally important.
You may be deploying successful online marketing projects for your eCommerce site, but are you applying the development skills needed to completely fulfil that campaign?
Getting your business plan right is fraught with difficulty in practice. But with the application of a little common sense, it can be ok. So here are some top dos and don’ts when writing a business plan.
It may sound crazy, but part of planning your business plan is planning what you want to do with the business plan. Having a business plan is a good idea even to get your ideas straight and have a plan in mind when you get going.
Online businesses can go from nought to sixty in the blink of an eye, demanding plans change at the drop of a hat. A considered and thorough business plan is essential and the speed with which eCommerce businesses can grow makes strategic planning even more vital.
If you’re a small business selling inventory then you are sure to have come across some of the pitfalls it entails, but getting it right could be more important than you think.
Mark Cody, senior marketing manager of mobile at Tesco is speaking at Internet Retailing Expo 2014 (IRX 2014). Ahead of the event, he spoke to Internet Retailing magazine about mobile trends, innovations at Tesco and what delegates will learn from his presentation.
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