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What is affiliate marketing?

Affiliate marketing is trumpeted as one of the great money spinning phenomena of the internet age. Forrester predicts that it will be worth $4.5billion by 2015, yet many people don’t really understand what it is – and how it can be really effective at generating traffic.

customer loyalty

Generating loyalty the smart way

In a highly-competitive, globalised world it has never been more important for brands to build loyalty and trust with customers – nor has it ever been more difficult.

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Getting the most from online marketplaces

For a smaller retailer, it has never been easier to reach a bigger audience. Selling via the web has been around for many years now, but the relatively recent emergence of online marketplaces has opened a major new e-commerce channel for small retailers.

content testing

Testing content to improve conversion rates

Testing allows you to measure the performance and engagement of your content. For example, by testing different content formats you can measure the contribution of each version to your business goals and then optimise the website to improve results.

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Alternatives places for PPC advertising

Much of the attention around PPC advertising naturally centres on Google and Bing but using PPC on search engines as an ad strategy isn’t a perfect panacea, and it can be costly and difficult to manage.

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Google

When to use PPC advertising

As a business you can’t rely solely on PPC advertising to get clicks and conversions to your business. PPC can be costly if the keywords you are bidding for are very popular and the it is very hard to keep tabs on the price you are paying on an on-going basis.

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Five rules to making PPC work for you

Pay per click can be a great way to instantly generate traffic to your site for a relatively low cost – if you do it right. But getting it right is more tricky than you’d think.

ppc

What is pay per click advertising and where does it fit in your business?

Pay per click marketing, or PPC, is pretty simple: search engines such as Google and Bing allow businesses and individuals to buy listings in their search results.

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Online businesses and customer engagement

eCommerce has thus far flattered to deceive. Despite the hype surrounding it, eCommerce conversion rates remain low on desktops at around 3% and reduce further on smartphones, with tablet users converting somewhere in the middle.

checkout abandonment

7 Steps to Reduce Checkout Abandonment

The words ‘checkout abandonment’ are two of the most frustrating words for any eCommerce seller.

Big_Data_Small_Businesses

6 ways small businesses can use big data

There has been a growing trend over the past few years towards what is known as ‘big data’. This is largely the data thrown off by all web users as they go about their business and which has, until now, largely been ignored.

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Five ways to use analytics to boost sales

OK, so there are many ways to measure what is going on on your site and to track visitors, but how can you use this data to directly increase sales?

KISS

Six of the best web analytics tools

There are many different applications that offer website analytics – some free, some paid for and some offering a mixture of both. Depending on what you are trying to do they each have their own merits, but here are some of the key ones that we think are the best place to start.

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Two great examples of guest blogging

So who is doing a good job of using guest blogs to drive interest and content on the web? Here are a couple of very different examples that we here at eSeller like.

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Why we sponsored a roundabout

One of the most common and modern – yet seemingly strangely odd – ways of offline marketing has become the sponsorship of roundabouts.

UNiDAYS

Q&A: Josh Rathour, MD at UNiDAYS

Josh Rathour, MD at student discount business UNiDAYS, explains how he works with partners to create an effortless and seamless experience for customers in-store and online.

hamilton powell

A Lesson In How To Build An Online Luxury Brand

Founder & CEO of watch retailer Crown & Caliber, Hamilton Powell, tells eSeller how he built his business in the toughest market of all: luxury sold online.

Business Profiles

Philip-Rooke-CEO-Spreadshirt

How Spreadshirt sells through marketplaces

Online clothing and accessories retailer Spreadshirt turns over nearly £60 million a year. Founder Philip Rooke explains how he boosts sales using third-party market places such as eBay and Amazon.

UStar

Q&A: Kate Olver of UStar Novels

eSeller interviews Kate Olver of UStar Novels, a global publishing company, to discover best practice for ecommerce businesses expanding acros international territories.

matt archer ICP Networks

Going global with Matt Archer of ICP Networks

American Matt Archer, born in San Fransisco and now living in leafy Cheshire, talks about how his company, ICP Networks, ‘accidentally’ became the sixth biggest networking equipment trader in the world.

false eyelashes

Christmas Q&A: Nick Whitmore of FalseEyeLashes.co.uk

Nick Whitmore, Managing Director of falseeyelashes.co.uk, speaks to us about how he copes with Christmas and lessons he’s learned from 2012. Questions devised by Martina Mercer When do you start to consider Christmas? What is your D Day? Because the products we stock tend to be used for Christmas parties as opposed to actual Christmas […]