Top Stories
Writing for Google: keywords, key phrases and the human touch
All businesses on the web need traffic and they need to be found by the people looking for them. This is what search engines do. But how do you get these search engines to come find your site above all others?
King of the links
Linking can be used to create a ‘flatter’ website that is easier to trawl, but it can also lead to much better search engine rankings because it also makes it simple for Google’s robots to see the best bits of your site.
More technical tips to boost SEO
In this second installment of our technical tips series, eSeller scribe Paul Skeldon reveals how mod_rewrite and 301 redirects can make Google love you.
Advanced website structuring tips for best SEO
Creating a website that looks good, is easy to navigate and use and is not too ‘deep’ are all great attributes for building a website that can be easy to use by customers and is likely to garner good rankings when searched.
Structuring your website for SEO
The primary purpose of your website is to get people to call you, email you or, if you are selling something directly, to buy things from you. But the journey from thinking “I need to buy XYZ” to actually firing up your website on a laptop, tablet or smartphone is a long one.
Latest News and Top Content
Constructing a site for Google spiders
June 18, 2014 By paulskeldon Leave a Comment
Having a website is never an end in itself: that website has to be found by search engines and the robots and spiders of Google and others that crawl all over the web cataloguing it so that hapless searchers can find you.
Is your business ready to meet the new flexible working laws?
June 17, 2014 By Dan Matthews Leave a Comment
The countdown is on for to a new law that comes into effect at the end of June, giving employees the right to request flexible working. David Sturges, Chief Commercial Officer of WorkPlaceLive, looks at how ‘the cloud’ can help businesses implement flexible working practices.
Is health and safety compatible with innovation?
June 16, 2014 By Dan Matthews Leave a Comment
Business innovation and health and safety are sometimes uncomfortable bedfellows, but companies that take a strategic approach to employee wellbeing are reaping the rewards.
Where offline marketing falls short
June 11, 2014 By paulskeldon Leave a Comment
While there are many advantages to using offline marketing – not least in conjunction with online to create a message that can reach people wherever they are or whatever they are doing – it does have some drawbacks.
Integrating your online and offline marketing
June 11, 2014 By paulskeldon Leave a Comment
Offline marketing used to be the only kind of marketing, but since the advent of the internet that has all changed. But as we have seen, offline marketing does still have a role to play – not least when you link it to any online marketing you use or when you employ the internet to enhance your offline marketing.
A wealth of offline marketing tricks
June 10, 2014 By paulskeldon Leave a Comment
There are, as we have seen, many ways of using offline marketing to engage customers and prospects, many of which can work nicely on their own, alongside other offline techniques and, of course, in conjunction with online marketing.
Offline marketing for schmucks
June 10, 2014 By Dan Matthews Leave a Comment
We live in an age dominated by the internet, especially when it comes to marketing and promoting your business. But not everyone is online and not everyone who is online is necessarily reachable by marketing services.
Five things I wish I’d known before starting my online business
June 9, 2014 By Dan Matthews Leave a Comment
The explosion of online commerce has opened up a treasure trove of opportunities to entrepreneurs everywhere, whether from established companies or startups operating out of a spare room.
Latest Business Profiles
Why we sponsored a roundabout
One of the most common and modern – yet seemingly strangely odd – ways of offline marketing has become the sponsorship of roundabouts.
Q&A: Josh Rathour, MD at UNiDAYS
Josh Rathour, MD at student discount business UNiDAYS, explains how he works with partners to create an effortless and seamless experience for customers in-store and online.
A Lesson In How To Build An Online Luxury Brand
Founder & CEO of watch retailer Crown & Caliber, Hamilton Powell, tells eSeller how he built his business in the toughest market of all: luxury sold online.
How Spreadshirt sells through marketplaces
Online clothing and accessories retailer Spreadshirt turns over nearly £60 million a year. Founder Philip Rooke explains how he boosts sales using third-party market places such as eBay and Amazon.
Business Profiles
Q&A: Kate Olver of UStar Novels
October 18, 2013 By Dan Matthews Leave a Comment
eSeller interviews Kate Olver of UStar Novels, a global publishing company, to discover best practice for ecommerce businesses expanding acros international territories.
Going global with Matt Archer of ICP Networks
October 13, 2013 By Dan Matthews Leave a Comment
American Matt Archer, born in San Fransisco and now living in leafy Cheshire, talks about how his company, ICP Networks, ‘accidentally’ became the sixth biggest networking equipment trader in the world.
Christmas Q&A: Nick Whitmore of FalseEyeLashes.co.uk
October 3, 2013 By Dan Matthews Leave a Comment
Nick Whitmore, Managing Director of falseeyelashes.co.uk, speaks to us about how he copes with Christmas and lessons he’s learned from 2012. Questions devised by Martina Mercer When do you start to consider Christmas? What is your D Day? Because the products we stock tend to be used for Christmas parties as opposed to actual Christmas […]
Customer buzz Q&A: Ian Monk of Bathrooms.com
September 25, 2013 By Dan Matthews Leave a Comment
Suzie Larcombe speaks to bathroom design company owner Ian Monk of Bathrooms.com to find out how they monitor what customers are saying about them.
