Retain > Keeping your customers happy and coming back for more
Making a sale is a cause for cheer, but for online retailers true satisfaction comes from making repeated sales to customers over time. In this section we consider customer retention: follow-up marketing, segmentation, campaign development and the gamut of customer relationship management.
Top Stories
Where offline marketing falls short
While there are many advantages to using offline marketing – not least in conjunction with online to create a message that can reach people wherever they are or whatever they are doing – it does have some drawbacks.
8 social media disasters…and one success story
Social media is great, but it can go spectacularly wrong if you don’t think about what you are doing. And what better way to illustrate what can backfire in social media marketing – for any size business – than to see how some of the world’s biggest organisations have messed up?
Top tools to get your SME social
To create and fulfil a proper social media strategy for your SME or start up you are going to need help. Luckily there are a burgeoning number of tools to help you do this reasonably quickly and easily – and to analyse how its going.
News
Free Customer Lifecycle Marketing Kit
May 14, 2014 Leave a Comment
IRX preview: Customer Experience and Journey conference
February 6, 2014 Leave a Comment
IRX Workshops: come and see Kount
January 28, 2014 Leave a Comment
How To
Understanding Facebook for Business
May 27, 2014 Leave a Comment
Creating a trustworthy brand: a guide to authentic ratings and reviews
March 31, 2014 Leave a Comment
Features
Five tips on mobile marketing for small businesses
May 29, 2014 Leave a Comment
Mobile commerce and the World Cup
May 16, 2014 Leave a Comment
Research
A window on new ecommerce customer trends
December 19, 2012 Leave a Comment
New research by GfK into customer trends and the views of people who buy online shows a high level of concern about retailers ability to track them, and particularly the potential to charge different prices depending on their browsing habits.
More from Customers…
Cyber war is lost, now the focus is on managing the threat
May 9, 2014 By Dan Matthews Leave a Comment
The war against computer viruses and cyber attacks has been lost according to the head of Aintree-based business technology firm Stack Group.
Seeking customers: getting found online
May 8, 2014 By Dan Matthews Leave a Comment
How do you go about finding your first key customers? It isn’t a case of build it and they will come, but you do have to create your online presence and be ready to go – even in a rudimentary phase 1 kinda way – and then let them find it.
Three of the best mobile wallets
April 30, 2014 By paulskeldon Leave a Comment
There has been much talk about mobile wallets as a way for consumers to pay and for retailers to take payments. But what are they and how do they work. And who offers the best ones for you as a business looking to take mobile payments?
Introduction to payment gateways
April 24, 2014 By paulskeldon Leave a Comment
When setting up an e-commerce business, you need to be able to take payments and to do that you need a secure and trusted way to let customers pay. This is where Payment Gateways of payment platforms come in.
Adapting to mobile commerce user trends
April 23, 2014 By Dan Matthews Leave a Comment
Prabhat from Online Seller Wales explains how adapting to mobile commerce can boost sales because of shifting consumer behaviour and preferences.
Top 8 WordPress e-commerce plugins
April 15, 2014 By Dan Matthews Leave a Comment
There are literally thousands of plug ins for WordPress to help develop your site from a simple blog to a proper e-comm entity. Here is our pick of the best to help you choose.
Is your pre-sales browsing experience touch-device-friendly?
April 1, 2014 By Dan Matthews Leave a Comment
Retailers across the internet have seen a new development over the last year; rising sales via mobile devices, usually touch-screen phones or tablets, as distinct from sales via a laptop or desktop computer.
Unleash business value from next-generation chat: 6-step approach
March 31, 2014 By Dan Matthews Leave a Comment
Savvy businesses have successfully used web collaboration tools such as chat and cobrowse to attract, win, and keep customers. However these tools pay off only if you leverage best practices from selection to deployment and continuous improvement.
20 Questions you need answers to
March 5, 2014 By Dan Matthews Leave a Comment
The real key to any form of market research is working out what you want to ask – and how to ask it.
How to not build a dodgy app
February 13, 2014 By paulskeldon Leave a Comment
There are many things that you can do wrong with your app, making it a total nightmare for users: which is a sure fire way to put people off using it.
