Expand > How to grow your business
In this section we show you how to build upon your online selling to add in the best of store and multichannel (click and collect, in-store inventory, store guides, enhanced point of sale and staff training), mobile (both as a sales channel and to support the store and information gathering) and international growth.
Read all our content on growing your business across channels, territories and segments.
Top Stories
More technical tips to boost SEO
In this second installment of our technical tips series, eSeller scribe Paul Skeldon reveals how mod_rewrite and 301 redirects can make Google love you.
Structuring your website for SEO
The primary purpose of your website is to get people to call you, email you or, if you are selling something directly, to buy things from you. But the journey from thinking “I need to buy XYZ” to actually firing up your website on a laptop, tablet or smartphone is a long one.
Is your business ready to meet the new flexible working laws?
The countdown is on for to a new law that comes into effect at the end of June, giving employees the right to request flexible working. David Sturges, Chief Commercial Officer of WorkPlaceLive, looks at how ‘the cloud’ can help businesses implement flexible working practices.
News
Free Customer Lifecycle Marketing Kit
May 14, 2014 Leave a Comment
Internet Retailing Expo videos now live!
April 12, 2013 Leave a Comment
New online sales record on ‘Cyber Monday’
December 5, 2012 1 Comment
How To
Understanding Facebook for Business
May 27, 2014 Leave a Comment
UK retailers: How to crack China
April 23, 2014 Leave a Comment
How to forceast financials
February 26, 2014 Leave a Comment
Features
Integrating your online and offline marketing
June 11, 2014 Leave a Comment
How to create an email newsletter
May 22, 2014 Leave a Comment
Research
A guide to cashing in on Cyber Monday
November 28, 2012 Leave a Comment
Cyber Monday, otherwise known as 26 November, is likely to be the biggest online shopping day of 2012 with millions of pounds passing through UK ecommerce websites alone.
More from Growth…
How VPS can benefit an ecommerce trader
May 6, 2014 By Dan Matthews Leave a Comment
David Barker, technical director of 4D Hosting, explains virtualised technology (VPS) and how an online business can benefit from it.
How to win in a multi-device ecommerce landscape
May 2, 2014 By Dan Matthews Leave a Comment
Shoppers now have a wealth of devices available to them to browse and buy online – from phones and tablets to laptops and even their TVs.
Best card readers for mobile
April 29, 2014 By paulskeldon Leave a Comment
Drilling down into what is available, let’s take a look at the best card reading apps and gizmos for taking payments with a mobile phone. There are many more, but these are some or the cheapest or most effective that we have found. So far.
Top five alternative payment channels
April 24, 2014 By Dan Matthews Leave a Comment
While the likes of PayPal and SagePay dominate the market, there are a growing number of alternative payment providers offering specialist services and novel twists on the payment gateway model.
Shifting to Shopify
April 16, 2014 By paulskeldon Leave a Comment
Once you have established your etail store and are looking to develop what you do further, you need to look at some of the other platforms out there. One that is gaining a lot of interest is Shopify.
WordPress plugins: Plugging the gap
April 15, 2014 By paulskeldon Leave a Comment
One of the easiest ways to get a website up and running is through WordPress. It offers a wide range of design styles and is a very easy interface that even the least web savvy can use.
Choosing a web developer: Part 2 – what the developer needs to have
April 9, 2014 By paulskeldon Leave a Comment
Once you have ascertained what you need to specify when looking to recruit a private web developer, you then need to turn your attention to what you need from them to fulfil these criteria.
Mainstream webstores: three of the best
April 3, 2014 By paulskeldon Leave a Comment
Think of webstores and you probably think of some of the biggest names in e-commerce. While, we have listed some of the alternatives, it is worth looking at what the ‘big boys’ have to offer too.
8 reasons why you don’t need an office
March 20, 2014 By Dan Matthews Leave a Comment
It is worth bearing in mind that, while it is nice to have an office, there are many downsides – and you may not really need one, no matter what stage your business is at.
Office essentials: what you need
March 20, 2014 By paulskeldon Leave a Comment
If you are going to rent a desk in a collaborative workspace, or if you are going to go the whole hog and get your own office and equip it in your own inimitable style, there are some things you really need – and some are just nice to have.
