Promoting > How to market your product and site
In this section we focus upon acquiring customers’ attention - whether converting your current customers to online devotees, or attracting new customers via the web. It's all about building the customer base that fuels your top line turnover.
Top Stories
King of the links
Linking can be used to create a ‘flatter’ website that is easier to trawl, but it can also lead to much better search engine rankings because it also makes it simple for Google’s robots to see the best bits of your site.
A wealth of offline marketing tricks
There are, as we have seen, many ways of using offline marketing to engage customers and prospects, many of which can work nicely on their own, alongside other offline techniques and, of course, in conjunction with online marketing.
Offline marketing for schmucks
We live in an age dominated by the internet, especially when it comes to marketing and promoting your business. But not everyone is online and not everyone who is online is necessarily reachable by marketing services.
News
Free Customer Lifecycle Marketing Kit
May 14, 2014 Leave a Comment
IRX 2014 PREVIEW: Interview with Mark Cody of Tesco
February 26, 2014 Leave a Comment
Consumers ditch physical loyalty cards for mobile
October 30, 2013 Leave a Comment
How To
6 ways to unlock SMS marketing for SMEs
May 29, 2014 Leave a Comment
Understanding Facebook for Business
May 27, 2014 Leave a Comment
How to beat Google – tips on improving your ranking
April 28, 2014 Leave a Comment
Features
5 reasons why social media is made for SMEs
June 4, 2014 Leave a Comment
What is mobile marketing and why do I need it?
May 29, 2014 Leave a Comment
Qualms and lists: how to buy in data
May 22, 2014 Leave a Comment
Research
A guide to cashing in on Cyber Monday
November 28, 2012 Leave a Comment
Cyber Monday, otherwise known as 26 November, is likely to be the biggest online shopping day of 2012 with millions of pounds passing through UK ecommerce websites alone.
More from Marketing…
Tapping into your existing customers with email
May 21, 2014 By paulskeldon Leave a Comment
The best list of people you can have are your existing customers as they already know you, hopefully like and trust you and, even if they have bought just the one thing from you, have entered into a relationship of sorts with you. These are the ideal people then to target via email.
Why does my business need email marketing?
May 21, 2014 By paulskeldon Leave a Comment
Even in a world that is saturated with social media, video and even text messaging, email is still one of the most effective forms of cheap marketing that any company can undertake and offers such huge benefits that no company, no matter what its size, can ignore it.
Is my marketing plan working?
May 14, 2014 By paulskeldon Leave a Comment
While there are a number of ways to market your site for free using social media, email, SEO and more, how can you tell if they are actually working – and what can you do about it if they aren’t?
Content and thought leadership
May 13, 2014 By Dan Matthews Leave a Comment
One of the key ways to create a buzz about your online business and give your social media channels, search engines and the rest of the online world something to chew on is to create awesome, thought-leading content.
Free marketing baby steps
May 13, 2014 By paulskeldon Leave a Comment
With upwards of 16million new websites being set up every year worldwide, the importance of marketing yours so that it gets in front of the right people is paramount. And that takes marketing.
Reaching out to customers
May 8, 2014 By paulskeldon Leave a Comment
While you can manually try and find your key targets to build your first 99 customers, or use SEO so that they can find you, you are still going to have to look at using traditional marketing techniques to reach out to people to get them engaged.
Passing the blink test: turning browsers into shoppers
May 8, 2014 By paulskeldon Leave a Comment
While you may have been targeting the right people with your SEO and with your basic marketing strategy, there is the chance that people simply browse past your site. So how do you snare these browsers?
Top 5 Magento plugins
April 17, 2014 By paulskeldon Leave a Comment
Magento offers a vast range of plugins – called extensions and add ons, depending on what they do. It is almost impossible to pick ‘the best’ so here is eSeller’s top 5 favourite extensions du jour… Read On: Exploit Google product listings on your Magento site Nine ways to get ‘global ready’ with Magento Enterprise […]
Magento Go
April 17, 2014 By Dan Matthews Leave a Comment
Magento is rapidly becoming the hosted e-commerce platform of choice. And it too comes with a range of plugins. So after Wordpress and Shopify, in the interests of fairness, let’s take a look at Magento Go and its range of plugins.
Top 8 Shopify Plugins to power your business
April 16, 2014 By Dan Matthews Leave a Comment
Shopify, like many e-commerce and web hosting services can be made even more effective, powerful and personalized to your business simply by tapping into the massive number of plugin apps vying for your attention.
