For eCommerce entrepreneurs and executives who want to sell more
Graphic and web designer Chiara Stone started selling handmade jewellery when she had her first child. With a full product line spanning iPhone covers and broaches to temporary tattoos, Ston has created a sales strategy looking at the various routes to market.
Choosing products to sell in your online is one of the most important and exciting steps in selling online. It’s a decision that will influence how your site looks and who your audience will be – you will live, breathe, eat and sleep these products once you’ve launched.
Whether you are at the start of your ecommerce journey or deciding to expand your product offering you need to think hard before settling on which products to sell. There are millions of choices out there but which ones are right for you?
No matter how well you select it, within your inventory of products there will inevitably be strong sellers and slow-moving stock.
The UK’s top online retailers have performed incredibly well in the first quarter of this year. Improvements have been made in website speed and downtime has been slashed. This news comes as it transpires online retailers in Britain enjoyed a bumper March with figures revealing a 16% rise in sales on last year.
Online retail is flying. But there are still a few big challenges which prevent online shops from providing the same service as customers find in-store. The ability to try things on is an important one of these.
When you visit an online store, there are many elements which could affect the way you judge it. For most online retailers, the layout, site speed and imagery used are high on the list of priorities but colour has a big impact too.
Each and every page of your ecommerce site is important. But when it comes to making sales, the majority of decisions are made on product pages. This is where customers decide whether or not they want what you’re selling.
When it comes to important decisions about your ecommerce site, pricing is up there as one of the crucial choices. What should each product cost? How do your prices stack up against your competitors? Critically – will your customers buy?
One fast and cost-effective way to diversify your sales channels is by embracing online marketplaces, such as eBay or Amazon. With a huge existing customer base, these online giants are the logical place for retailers to start selling on marketplaces.
When Shaheed Khan decided to quit his job as a successful architect to run his online pet supplies store full-time, people thought he was crazy.
When the economy took a turn for the worse, Cold One saw their sales plummet. Their online presence was draining company resources without showing any profit, thanks to the variety of vendors being used to host and operate the company’s eCommerce site.
Alan Hall, managing director of SCL, discusses how mobile retail customers approach the use of apps through mobile analytics, as well as some of the pitfalls that lie in wait for businesses that try to blend app technology with websites.
