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Priya Prakash: why a good interface can mean brand loyalty

November 23, 2012 by Leave a Comment

Priya Prakash, Head of Mobile Phone User Experience at Nokia, explains why a clear and accessible mobile interface is key to a great brand – and more besides.

Filed Under: Customers, Delivering, Growth, Marketing, Selling, Starting Tagged With: , , ,

Behavioural Marketing; beyond email marketing

November 6, 2012 by Leave a Comment

This session looks to overcome the issue of how to tie together the many marketing channels — social, email, mobile, website, and CRM and look at how they might be integrated and automated to better drive marketing and sales results.

Filed Under: Customers, Delivering, Growth, Marketing, Selling, Starting Tagged With: , , , , ,

Internet Retailing 2012 Flashback

October 31, 2012 by Leave a Comment

Highlights of the Internet Retailing 2012 Conference held at the Novotel on the 9th of October. Internet Retailing Magazine is eSeller’s sister title

Filed Under: Customers, Delivering, Growth, Marketing, Selling, Starting Tagged With: , , ,

Making the most of your social CRM with Richard Anson, Reevoo

October 17, 2012 by Leave a Comment

When talking about social CRM, an item often omitted is what content you add to your CRM to make it social. When it comes to implementing social CRM, companies should not forget that user-generated content (UGC) is a valuable asset.

Filed Under: Customers, Delivering, Growth, Marketing, Selling, Starting Tagged With: , , , ,

Webinar: Mobile Marketing in the Performance Channel

October 11, 2012 by Leave a Comment

More than half the UK population owns a smartphone, and more than one in 10 have a tablet. In terms of mobile adoption, the UK leads the world, so UK-based ecommerce companies need to catch up. Do you have a mobile website? Can customers buy from you while on the move? If not, why not? Watch this webinar, packed with insight, to find out more about mobile marketing and generally how to sell to the mobile population.

Filed Under: Marketing, Starting Tagged With: , , , , ,

James Beard, SagePay, on Payment & Fraud

October 3, 2012 by Leave a Comment

After leaving University, James Worked for Goldman Sachs for 5 years, before moving up to Newcastle and joining Sage group as a Business Development Analyst.

Filed Under: Customers, Selling Tagged With: , , , ,

9 Tips for a Successful Christmas Season

October 1, 2012 by Leave a Comment

Jack Frost nipping at your nose? Summer is coming to a close and many marketers have already locked in much of their holiday planning.

Filed Under: Growth, Selling Tagged With: , , , ,

How to make your website more accessible

September 20, 2012 by Leave a Comment

Thiabult Vincentberge of global online retailer Casino talks about his work in making Casino as accessible to minority groups such as the elderly and people who are partially sighted.

Filed Under: Customers, Delivering, Growth Tagged With: , , , ,

What’s next for email marketing?

September 12, 2012 by Leave a Comment

How does email work with other emerging channels. Silverpop’s marketing director Richard Evans explains why social media and mobile-based advertising will complement, not kill, email marketing for ecommerce businesses.

Filed Under: Customers, Growth, Marketing Tagged With: , , , ,

How to recreate ‘in-store’ on your website

September 6, 2012 by Leave a Comment

Nadine Sharara, head of eCommerce at Thomas Pink discusses her experiences at the business, how Pink emulates its brand experience online and how the brand recreates the act of ‘touching a feeling’ in-store.

Filed Under: Customers, Delivering, Marketing Tagged With: , , , , ,
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