How to promote your wares using affiliate marketing

Any retailer with an ecommerce website can benefit from affiliate marketing, but what are the first steps you should take towards tapping this resource?

Targeting mobiles via the affiliate channel

Although the adoption of mobile is relatively slow in the affiliate marketing sector, we are starting to see positive shifts in this area, says Andrew Slack, managing director, MoreNiche.

Improving affiliate marketing efficiency

Whether you’re a high street retailer, an ecommerce site or both there are measures to consider before you invest in affiliate marketing.

How to manage affiliates effectively

Building good relationships with affiliates is essential and often the reason why many merchants decide to manage their affiliate marketing in house. It’s not enough to simply generate numbers of marketers as their abilities differ considerably.

Top affiliate networks for merchants

There are many affiliate networks out there for merchants, each offering their own benefits. Costs vary and some high street brands use more than one for maximum impact.

How affiliate marketing can accelerate sales for small businesses

So long as you are armed with the right information about how to best manage a programme, the fact is that affiliate marketing is a high performing and measureable way of driving sales that sustainably grow your business.

Affiliate marketing: in-house or outsource?

You’ve researched affiliate marketing, you like the possible returns and you have a budget for rolling out your plan. It’s important to note that successful affiliate programs take time, effort and constant monitoring, internally and externally in order for them to work effectively.

Focus on affiliate marketing: A beginner’s guide for merchants

Affiliate marketing is basically paying others commission for advertising your products or service. It works because you only pay when the advertisement converts into a sale.

Integrate your SEO strategy before launch (Part two)

If you plan to offer an affiliate scheme, have you considered how to differentiate your content from that you offer to affiliates? And have you considered how to expand into mobile?

Making affiliate marketing work

In the second part of our series on affiliate marketing, Dan Cohen explains some of the techniques ecommerce businesses can use to make affiliate marketing drive new business and profits.