Any retailer with an ecommerce website can benefit from affiliate marketing, but what are the first steps you should take towards tapping this resource?
For eCommerce entrepreneurs and executives who want to sell more
Any retailer with an ecommerce website can benefit from affiliate marketing, but what are the first steps you should take towards tapping this resource?
Whether you’re a high street retailer, an ecommerce site or both there are measures to consider before you invest in affiliate marketing.
Building good relationships with affiliates is essential and often the reason why many merchants decide to manage their affiliate marketing in house. It’s not enough to simply generate numbers of marketers as their abilities differ considerably.
There are many affiliate networks out there for merchants, each offering their own benefits. Costs vary and some high street brands use more than one for maximum impact.
So long as you are armed with the right information about how to best manage a programme, the fact is that affiliate marketing is a high performing and measureable way of driving sales that sustainably grow your business.
You’ve researched affiliate marketing, you like the possible returns and you have a budget for rolling out your plan. It’s important to note that successful affiliate programs take time, effort and constant monitoring, internally and externally in order for them to work effectively.
Affiliate marketing is basically paying others commission for advertising your products or service. It works because you only pay when the advertisement converts into a sale.
If you plan to offer an affiliate scheme, have you considered how to differentiate your content from that you offer to affiliates? And have you considered how to expand into mobile?
In the second part of our series on affiliate marketing, Dan Cohen explains some of the techniques ecommerce businesses can use to make affiliate marketing drive new business and profits.
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