For eCommerce entrepreneurs and executives who want to sell more
If you believe the hype, big data does everything: increase sales, cut costs, save you time, walk the dog – you name it. But for ecommerce businesses, at least, you wouldn’t be far wrong (save for looking after your pooch but who knows what the future holds?).
Acquiring accurate customer data is the holy grail of ecommerce; but that’s just the start. Keeping it safe from prying eyes is the real challenge.
Figleaves.com co-founder and chief scientist at ecommerce software and analytics provider eCommera, Michael Ross reflects on his fifteen years in eCommerce, learning from mistakes and the data revolution gripping retail.
Quality data is available at a click of your fingers, completely free of charge. Businesses now have data points from which to analyse success; from website analytics and email responses to social media engagement and customer satisfaction data.
Guy Mucklow, founder of Postcode Anywhere, looks into his crystal ball and gives eSellerMedia.com his predictions for the big ecommerce trends in 2013.
This year we polled the Intershop team around the globe to find out their top ecommerce ideas for Christmas 2012. Here is a snapshot of the best ideas from our teams in the UK, Germany and US.
Shmuli Goldberg of ClickTale speaks to the Jumpstart Customer Experience Conference about why knowing full details of customers’ behaviour is the key to giving people what they want.
Enterprise level digital measurement and analytics is developing at a swift rate. However, most web analytics solutions don’t deliver the capabilities necessary for many forms of advanced analysis.
Amazon holds very high expectations for the retailers it approves to sell on its marketplace; its goal is to put its customers first in order to create the highest quality shopping experience available on the internet today.
There is a growing disconnect between consumer expectation of the online experience and the reality. With 96% of individuals receiving information or promotions that are not relevant, according to the most recent research, organisations risk of disenfranchising their communities of users.
eSeller talks to David Moffat from top digital agency ID30 about the pros and cons of email marketing, as well as how to get most out of your campaigns.
They say ‘cash is king’ because it’s the lifeblood of business, whether we’re talking about cash-flow or investment for growth. Robin Jones of iwoca gives eSeller his tips on when and how businesses should look for funding.
Returns is an issue for every retailer and brand — fact. But how big an issue is it and why does it vary? How can retailers address it and control it?
