Tips for turning browsers into buyers

Insiders Guide to Ecommerce_book cover

In this extract from his book, The Insider’s Guide to Ecommerce, SellerDeck chairman Chris Barling explains some important lessons as to how you can turn browsers into buyers.

Four tricks to boost your traffic

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More traffic to your ecommerce site means more sales. It’s as simple as that; so here are four simple techniques to boost your traffic.

How to reduce shopping cart abandonment

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Shopping cart abandonment is one of the key issues facing eCommerce websites. It’s rare that someone dumps a shopping basket when they get to the tills in a physical store and yet the latest figures from the Baymard Institute find an average abandonment rate of 66.22% across a swathe of eCommerce sites.

How to miss your ecommerce sales targets

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Although becoming a successful ecommerce business is hard, the blueprints for getting there are relatively simply; so what are the basic ways in which you can achieve your ecommerce sales targets.

How to use: Owned it

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Social media sites are great places to find customers and build new business, but how can this be achieved? The makers of Owned it believe they may have the answer

Why test your ecommerce site in development?

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It’s the New Year and although we are seeing the demise of some old well-loved retailers such as Jessops and HMV, ecommerce sites that have exciting offerings such as social e-tailers are replacing them.

Rakuten’s global ecommerce trend forecast for 2013

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Retailers will need to encourage vocal social loyalty and create tailored multi-device mobile offerings to fuel ecommerce growth in 2013, according to the owners of Play.com.

How to communicate your brand values

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Your brand values are a key offering – what does your brand stand for, and how can you best communicate that message to your ecommerce customers?

Top 5 common mistakes in ecommerce website design

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Customers prefer an easy-to-use and operational ecommerce website design with all the basic design elements well covered. But, many ecommerce sites are not designed well which will affect the shopping experience of customers.

Internet Retailing 2012 Flashback

Internet Retailing 2012 Flashback

Highlights of the Internet Retailing 2012 Conference held at the Novotel on the 9th of October. Internet Retailing Magazine is eSeller’s sister title