How Mania Mia creates customer buzz

Marketing is all about creating a buzz. Below we find out how funky fashion brand Mania Mia used creative ideas to get customers talking about them, generating positive responses and peer-to-peer recomendations.

Delivery Q&A with Kal di Paola of BuyMyWardrobe

Kal di Paola, founder of buymywardrobe.co.uk, talks about how she keeps customers like Victoria Beckham and Beyoncé happy with a first-rate delivery service.

Profile: Natalie Brossard of LuxxLab.com

Quitting a high-profile career in the City of London, Natalie Brossard co-founded LuxxLab.com, an online boutique with a twist, along with fellow former-career girl Anouchka Bala. Here Natalie explains why online-only is the way to go.

Profile: Stephane Setbon, CEO and founder of Spootnik

Stephane Setbon, CEO and founder of Spootnik, the unique high-end fashion start-up that mixes eCommerce with social media, tells us how his niche is growing fast and why buying in bulk wholesale allows customers to get high-quality items without the premium price tag.

Profile: Dessi Bell, founder of Zaggora

Stressing out about losing weight for your wedding is a reality for many women. The pressure is no rare thing. But turning this stress into a highly-successful business proposition definitely is. But that’s what happened to 28 year old ex-investment banker Dessi Bell and her burgeoning company Zaggora.

Writing snappy editorial for your website

The days when ecommerce sites just sold products have passed us by. Many ecommerce sites, particularly in the fashion and retail sector, have journalists on their payrolls and see editorial content as a huge part of their offering.

Occa-Home backed by ASOS team

Occa-Home, the furniture and homewares company, has received money from the investors who backed online fashion company ASOS.

Foundation picks Eurostop for expansion

Foundation, an independent retailer based in Gloucestershire, has chosen Eurostop, a leading supplier to the fashion, footwear and lifestyle sectors, to design and implement its new online store.

Q&A: Glenys Berd, MD of LoveThoseShoes

Glenys Berd of Love Those Shoes, explains why starting an eCommerce shop in the 1990s presented challenges, why simpler is better and why ‘exclusive’ is best.

Q and A: Rob Gorton, founder of LoveFashionSales

LoveFashionSales founder Rob Gordon tells us why saving customers money is a growth industry, why the Enterprise Investment Scheme is a plus and why the most dangerous risks to your business are always the ones you don’t see coming.