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Increasing sales the easy way; email marketing is the answer

August 9, 2013 by Leave a Comment

The title of this blog makes a bold claim, and I believe that it can be justified. Please bear with me while I make the case that email marketing is the best way to increase sales for ecommerce businesses.

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Improving affiliate marketing efficiency

July 31, 2013 by Leave a Comment

Whether you’re a high street retailer, an ecommerce site or both there are measures to consider before you invest in affiliate marketing.

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Your affiliate marketing questions answered

July 29, 2013 by Leave a Comment

We asked the guys at Optimus Performance Marketing to answer a few of the key questions relating to affiliate marketing: is it any good, what are the pitfalls and just how easy is it to implement?

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Focus on email marketing: 10 tips for success

July 8, 2013 by Leave a Comment

As an ecommerce website, email marketing is the best way that you can maintain a dialogue with your customers and keep them coming back for more. It isn’t a simple job and will take strategy and creativity to reach your goals.

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Focus on email marketing: Introduction

July 8, 2013 by Leave a Comment

Email marketing is an essential tool when it comes to engaging your customers and increasing conversions. Click-through-rates are higher than for online advertising at 3.16% on average, according to SmartInsights. But there are more reasons why email should be part of your marketing strategy.

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Sales strategy: Affiliate marketing

June 19, 2013 by Leave a Comment

Unfortunately, your ecommerce shop probably won’t draw huge swathes of traffic without some hard work to draw the sales in. Affiliate marketing is great way to broaden your reach without spending too much cash – you only pay when you make sales. Interested?

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How Twitter boosts sales

June 5, 2013 by Leave a Comment

Twitter has become an integral part of most online companies’ marketing mix. From promoting and marketing your business, to building up brand recognition, ecommerce sites cannot afford to ignore Twitter.

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How to make a return on display advertising

May 29, 2013 by Leave a Comment

Display advertising has taken a knock with the growth of social media and other forms of ‘cheap’ marketing, but there is a way to create return on investment from display – and here’s how.

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Could outsourcing help you sell more?

May 15, 2013 by Leave a Comment

By definition small businesses lack resource. Outsourcing certain elements of what you do (web design, delivery logistics, warehousing etc) could help you focus on selling. Here we talk about the pros and cons of outsourcing business processes.

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