If you plan to offer an affiliate scheme, have you considered how to differentiate your content from that you offer to affiliates? And have you considered how to expand into mobile?
Focus on email marketing: Mistakes to avoid
July 9, 2013 by Leave a Comment
There are a number of pitfalls when it comes to email marketing; these should be avoided to ensure your campaigns are as successful. Once you push send on an email campaign there’s no way of bringing it back so make sure you get it right the first time, every time.
Focus on email marketing: optimising for mobile devices
July 8, 2013 by Leave a Comment
Smartphone and tablet use is exploding and consumers are now choosing to use their mobile devices to complete tasks they would previously have performed on desktops and laptops. One of the most obvious of these changes is reading and responding to emails.
Omni-channel sales strategies
June 19, 2013 by Leave a Comment
The evolution in technology has created a multitude of touch points between retailers and their customers. Customers are coming to expect the same quality of experience and service across all of these points. Welcome to the Omni-channel.
Sales strategy: Your spread of sales channels
June 18, 2013 by Leave a Comment
Having an online store alone is not necessarily enough to get you started. Traffic to a newly launched site can be hard to generate and it will take some time for search engines to give you a good ranking. You need to get your products in front of your target audience through several sales channels.
Ecommerce apps, worth a punt?
April 11, 2013 by Leave a Comment
Mobile commerce is widely hailed as one of the biggest opportunities for online retailers this year. But does that mean we should all invest in mobile ecommerce apps?
Optimising email for mobile
February 25, 2013 by Leave a Comment
Email marketing is one of the strongest and most fruitful ways to bring customers to your website, but in a world where a large proportion of people access email on their phones, optimising email for mobile has never been more important.
Paid search: desktop dominance challenged by mobile and tablet clicks
February 19, 2013 by Leave a Comment
Mobile and tablet advertising is gaining momentum in paid search. Click-throughs and conversion rates have risen dramatically in the UK and are set to challenge the dominance of desk-top advertising in 2013.
Optimise your website for mcommerce
February 6, 2013 by 1 Comment
There is no better way for retailers to have access to their customers than through smartphones, or mcommerce. We are always near our phones, we use them constantly, even whilst consuming other media such as TV.
Mobile Analytics in Multichannel Retailing
November 28, 2012 by Leave a Comment
Alan Hall, managing director of SCL, discusses how mobile retail customers approach the use of apps through mobile analytics, as well as some of the pitfalls that lie in wait for businesses that try to blend app technology with websites.
