Consumer reviews have consistently been shown to be a valuable and powerful tool for retailers and brands alike—often ranking among the most influential forms of content used by consumers as they decide what to buy.
E-crime: Four steps to ensure customers know your site is secure
December 23, 2013 by Leave a Comment
Seven steps for reviews customers will trust
September 23, 2013 by Leave a Comment
In online retailing customer reviews form the foundation of consumer trust. We’ve all had a bad experience when shopping online and users are hedging their bets by seeking customer reviews on which online store will provide the best service.
Feedback Q&A: Andrew Brown of DualMedia
September 18, 2013 by Leave a Comment
Can with negative feedback boost profits?
September 18, 2013 by 1 Comment
The statistics are scary, over 92% of shoppers will be persuaded by an online review. Why then can a negative review be good for business?
Can user generated content get you sued?
Allowing consumers to interact with your site and share their own reviews, comments and opinions is an increasingly popular form of customer engagement for retailers. Yet while there is value in such an improved targeting of customers, the increasing commerciality of user generated content (UGC) means that retailers should be aware of the legal ramifications surrounding these services.