If you plan to offer an affiliate scheme, have you considered how to differentiate your content from that you offer to affiliates? And have you considered how to expand into mobile?
Focus on SEO: Off-page versus On-page
July 18, 2013 by Leave a Comment
With each Google update the argument for focusing on on-page SEO (the structure and content of your site) versus off-page (getting links and references from other sites) changes. Here we give the essentials of the on-page, off-page SEO debate so you can decide what works best for your ecommerce business.
Better read than dead: why SEO is still important
May 1, 2013 by Leave a Comment
In the tech world things change quickly. In my many years within this incredible industry, I’ve seen all sorts of fads come and go and some that have stuck around. SEO is a case in point.
Long tail keywords
May 1, 2013 by Leave a Comment
When it comes to keywords and phrases, long tail ones are the money makers in ecommerce. But there are no easy ways to win at SEO and so these keywords can often be the hardest to understand.
Link building strategy; How to get it right
April 9, 2013 by Leave a Comment
All too often, companies are spending money on link building, to improve their online visibility but are these budgets being spent wisely? Are acquired links going to maintain their value in the long-term?
Smart link building
March 26, 2013 by Leave a Comment
One of the most commonly used search engine optimisation (SEO) tactics to get extra traffic to a site, editorial or ecommerce, is link building. This consists of encouraging and creating links from other sites, to your various pages.
SEO practices to avoid and techniques to follow
January 8, 2013 by 1 Comment
Search engine optimisation (SEO) is an important part of any ecommerce owner’s marketing toolkit. But what is “black hat” SEO and what should you avoid doing? What are “white hat” SEO practices?
Five ways to alienate Google
January 3, 2013 by 1 Comment
Proper search engine optimisation is essential to your ecommerce website’s success. Here are five bad SEO techniques you need to avoid at all costs becauise they will alienate search engines such as Google.
Should you hire an SEO agency?
December 18, 2012 by Leave a Comment
The world of search engine optimisation (SEO) is split on whether you should hire professionals or do the job yourself. We ask the question: is it worth paying for an SEO agency to boost your ecommerce website’s rankings online?
Improve your SEO with keywords
December 17, 2012 by 1 Comment
Keywords are the descriptions of your website that help search engines like Google understand what you are selling and who it should push your way. How can you improve your ecommerce website’s SEO with keywords? Here are our tips:
