Although the adoption of mobile is relatively slow in the affiliate marketing sector, we are starting to see positive shifts in this area, says Andrew Slack, managing director, MoreNiche.
Mcommerce: marketing on the move
August 6, 2013 by Leave a Comment
Reaching out to mobile consumers is a whole new ball game for online marketers. Read on for a fresh perspective on spreading the word about your business.
How affiliate marketing can accelerate sales for small businesses
July 30, 2013 by 1 Comment
So long as you are armed with the right information about how to best manage a programme, the fact is that affiliate marketing is a high performing and measureable way of driving sales that sustainably grow your business.
Affiliate marketing: in-house or outsource?
July 29, 2013 by Leave a Comment
You’ve researched affiliate marketing, you like the possible returns and you have a budget for rolling out your plan. It’s important to note that successful affiliate programs take time, effort and constant monitoring, internally and externally in order for them to work effectively.
Focus on affiliate marketing: A beginner’s guide for merchants
July 29, 2013 by Leave a Comment
Affiliate marketing is basically paying others commission for advertising your products or service. It works because you only pay when the advertisement converts into a sale.
How advanced Google Analytics drives ecommerce improvements
July 25, 2013 by 1 Comment
Google Analytics’ standard reporting amalgamates data from all traffic sources. As powerful as this data is, it may be sometimes limiting for effective measurement of specific marketing campaigns or segments of traffic.
Analytics Q&A: Kleanthis Georgaris at People Per Hour
July 24, 2013 by Leave a Comment
PeoplePerHour, founded in 2007 by Xenios Thrasyvoulou and Simos Kitiris, is a global online marketplace that connects businesses with freelance workers.
The five pillars of SEO for ecommerce
July 22, 2013 by Leave a Comment
As an e-store owner or eCommerce manager, acquiring relevant traffic from search engines is pertinent to driving sales to your store. Prominent search engine rankings for the products you stock in your e-Store is the holy grail of eCommerce success.
Focus on SEO: Creating low competition keyword campaigns
July 17, 2013 by Leave a Comment
When planning, developing and marketing your website, every element should be carefully planned, from the design, structure and layout to the content. This is where you need a carefully thought-out keyword campaign to optimise your site.
Focus on email marketing: avoiding spam filters
July 10, 2013 by Leave a Comment
One of the common problems for email marketing is the amount of emails which never even reach the recipients but instead hit spam filters. Here’s how to guarantee an optimal hit rate.
