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How to create a YouTube channel

March 20, 2013 by Leave a Comment

The chances are you are already involved with Facebook and Twitter when it comes to social media but do you have a YouTube channel?

Filed Under: Marketing Tagged With: , , , , ,

Three tips for getting started with Google Webmaster Tools

March 20, 2013 by Leave a Comment

Looking at Google Webmaster Tools (GWT) can be like staring into the matrix. It’s a tangle of information and without properly understanding what it all means and where it comes from, it can be a frightening prospect.

Filed Under: Customers Tagged With: , , , , ,

Tools for usability testing

March 20, 2013 by Leave a Comment

Whether you’ve just finished building a new site, or you’re making some changes to the way it works, usability testing the site is essential. These tests can help you discover your site’s performance and your customers’ experiences on site.

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Researching your competition online

March 11, 2013 by Leave a Comment

Competition is one of the premier forces that keeps businesses evolving. There are few companies out there that can swear they have no direct competitors in their space. Knowing exactly what your competition is up to is an age old tool in the battle to be number one.

Filed Under: Growth Tagged With: , , ,

How to keep customers coming back

March 10, 2013 by Leave a Comment

Repeat customers are vital for ecommerce websites that want to succeed. Here are seven ways to keep your customers coming back again and again.

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Writing snappy editorial for your website

March 8, 2013 by Leave a Comment

The days when ecommerce sites just sold products have passed us by. Many ecommerce sites, particularly in the fashion and retail sector, have journalists on their payrolls and see editorial content as a huge part of their offering.

Filed Under: Customers Tagged With: , , , , , ,

Taking steps to protect intellectual property

March 4, 2013 by Leave a Comment

In today’s fast-moving, technology-driven world, ideas or ‘intellectual property’ are king. No longer is progress solely dependent on man-power and muscle, it is innovation which makes the world go round.

Filed Under: Growth Tagged With: , , , ,

How to protect customer data

March 1, 2013 by Leave a Comment

Acquiring accurate customer data is the holy grail of ecommerce; but that’s just the start. Keeping it safe from prying eyes is the real challenge.

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How to choose a courier

February 28, 2013 by Leave a Comment

How your customers view your business doesn’t stop with your website and product range; their first impressions start on your website and ends with them receiving the goods they ordered. The quality of your courier is as important as the quality of your products.

Filed Under: Delivering Tagged With: , , , , , ,

WOW factor: A journey-based approach for better sales and service

February 20, 2013 by 1 Comment

Online abandonment is a big challenge for online retailers. Shopping cart and online form abandonment rates are often upward of 75 percent, and cart or form abandonment is only the tip of the iceberg when it comes to lost business online, says Anand Subramanium.

Filed Under: Selling Tagged With: , , , , ,
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