Third party data analytics tools

January 16, 2014 by Leave a Comment

Many third party data analysis software packages, while extremely sophisticated, are very expensive and often out of the reach of SMEs. But not all.

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5 steps to perfect product pages

December 30, 2013 by Leave a Comment

Tim Pritchard of ecommerce and shopping cart software firm SellerDeck gives his advice for getting your product pages in tip-top condition.

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Page load time: The silent sales killer

November 22, 2013 by Leave a Comment

Having a faster site is a priority for most merchants, especially for businesses with large catalogs. Here are some important statistics on why a faster site is a crucial component for helping a merchant increase sales:

Filed Under: Starting Tagged With: , , , page abandonment, page load,

DIARY OF A START UP: Episode 1 – marketing

November 14, 2013 by Leave a Comment

Louise Knowler started Distinctive Wash Ltd, the UK’s first designer fragrance washing powder for men. Louise started the business after a brain wave and has it up and running, but there is still much to learn… And she is kindly letting us follow her journey through getting her SME off the ground.

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How can real-time insight help your business?

July 30, 2013 by Leave a Comment

The emphasis of delivering the right message to the right audience and at the right time is paramount in an increasingly digital era where an ever increasing number of channels are creating new opportunities for retailers to engage with their customers across web, social and mobile.

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Analytics Q&A: Kleanthis Georgaris at People Per Hour

July 24, 2013 by Leave a Comment

PeoplePerHour, founded in 2007 by Xenios Thrasyvoulou and Simos Kitiris, is a global online marketplace that connects businesses with freelance workers.

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Focus on web analytics: boosting sales

July 22, 2013 by 1 Comment

Web analytics is an invaluable tool for highlighting areas that need improvement from a usability point of view; however used effectively it can boost sales considerably too.

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Focus on products: Using Google Tools to choose products

June 3, 2013 by Leave a Comment

You’ve decided to set up an online store, so it’s time to decide exactly what to sell. The market you to head into will influence your choices when it comes to design, branding, marketing and target audience. So it’s important to find the right one for you.

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How to use Google Analytics

May 17, 2013 by Leave a Comment

Online retailers need analytics to provide the eyes and ears of your shop. Google Analytics is one of the most powerful analytics applications out there and if your site generates fewer than 10 million hits per month, it’s free.

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Big data: Uses for esellers

April 19, 2013 by Leave a Comment

If you believe the hype, big data does everything: increase sales, cut costs, save you time, walk the dog – you name it. But for ecommerce businesses, at least, you wouldn’t be far wrong (save for looking after your pooch but who knows what the future holds?).

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