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Tips for quality content marketing in 2014

December 31, 2013 by Dan Matthews 1 Comment

Beyond promoting goods and services and displaying them prominently on their websites, companies should offer consumers added value and benefits through good, inspiring content.

Filed Under: Marketing Tagged With: content, Content marketing, customer journey, journalism, selling, website

DIARY OF A START UP: Episode 1 – marketing

November 14, 2013 by paulskeldon Leave a Comment

Louise Knowler started Distinctive Wash Ltd, the UK’s first designer fragrance washing powder for men. Louise started the business after a brain wave and has it up and running, but there is still much to learn… And she is kindly letting us follow her journey through getting her SME off the ground.

Filed Under: Marketing Tagged With: Amazon, analytics, customer journey, distinctive, distinctive wash, eBay, ecommerce, email marketing, Facebook, Google+, louise knowler, marketing, mobile, online marketing, social media, start-ups, Twitter

Tackling fake reviews in the world of ‘astroturfing’

October 29, 2013 by paulskeldon Leave a Comment

Customer reviews are an increasingly vital part of driving consumers to buy from your site, but the rise of fake reviews – and reputation enhancement agencies – could potentially cost you dear.

Filed Under: Marketing Tagged With: advertising, astroturfing, customer journey, feedback, marketing, online marketing, reviews, social media marketing

Using Google Analytics to get more from ecommerce – the five questions to ask

July 24, 2013 by Dan Matthews Leave a Comment

Using and understanding web analytics is vital for the success of a website, especially when it comes to ecommerce.

Filed Under: Growth Tagged With: customer data, customer journey, Google Analytics, Google+, SellerDeck, Tim Pritchard

The arrival of the ‘Metailer’

February 25, 2013 by Dan Matthews Leave a Comment

Retail is moving from the store to the consumer. In the past, you understood retail by looking at ‘proﬁt per store’ and took action by store – opening, closing or reﬁtting, or by hiring a new manager.

Filed Under: Customers Tagged With: customer data, customer journey, eCommera, metailer, Michael Ross

Why offer customers a rich content experience?

January 15, 2013 by Dan Matthews Leave a Comment

Non-commercial ‘editorial’ content is earning an ever-greater role in the fortunes of big ecommerce businesses – could your customers (and your sales) benefit from a rich content experience?

Filed Under: Customers Tagged With: content, customer journey, editorial, journalists, net-a-porter, rich content

Five ways to increase your customer conversion rate

October 12, 2012 by Dan Matthews Leave a Comment

How can you increase the number of visitors buying from your ecommerce website? Here are five tricks to help.

Filed Under: Customers, Delivering, Selling Tagged With: buying, customer conversion, customer journey, customers, sales, shopping basket, visitors

How to use: Webtrends

July 27, 2012 by Jon Card Leave a Comment

Running a campaign can be a stressful affair and it is essential that businesses are able to really understand how their customers are responding. In this guide, we speak to Webtrends about how its services could shine a light on what’s happening online

Filed Under: Customers, Marketing Tagged With: customer journey, online data, online marketing, Webtrends

How to use: Netop

July 17, 2012 by Jon Card Leave a Comment

Many web users like to use chat services when browsing the internet. Here Kurt Bager of Netop explains how his business uses chat to help its customers keep close to theirs

Filed Under: Customers, Selling Tagged With: customer journey, customer service, customers, online chat

CASE STUDY Nine steps to crowd funding

February 17, 2014

Tony Pearce, serial company starter and entrepreneur talks us through his nine steps to using crowd funding – and offers some salutatory warnings about the risks, workload and rewards. Watch and learn… Tony Pearce, serial company starter and entrepreneur talks us through his nine steps to using crowd funding – and offers some salutatory warnings […]

Diary of a Start Up: episode 4 — getting the tech right

February 10, 2014

As we continue to follow our pet start up Distinctive Wash Ltd, we find founder and CEO Louise Knowler reflecting on how, if you want to launch any business, getting the online presence and technology right is something that has to be sorted from day one. As we continue to follow our pet start up […]

Diary of a Start Up: episode 3 – going international

January 7, 2014

Continuing our video diary of the trials and tribulations of a start up, Louise Knowler, founder and CEO of Distinctive Wash Ltd, explains how selling online made her international from day one and how that was both challenging AND rewarding

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Tips for quality content marketing in 2014

Using Google Analytics to get more from ecommerce – the five questions to ask

The arrival of the ‘Metailer’

Why offer customers a rich content experience?

Five ways to increase your customer conversion rate

How to use: Webtrends

How to use: Netop

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CASE STUDY Nine steps to crowd funding

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