Google Analytics’ standard reporting amalgamates data from all traffic sources. As powerful as this data is, it may be sometimes limiting for effective measurement of specific marketing campaigns or segments of traffic.
The services that boost web analytics results
July 24, 2013 by Leave a Comment
Your analytics data could show that certain pages are putting people off, your back links aren’t encouraging trust or carts are being abandoned before checkout.
Focus on web analytics: boosting sales
July 22, 2013 by Leave a Comment
Web analytics is an invaluable tool for highlighting areas that need improvement from a usability point of view; however used effectively it can boost sales considerably too.
Focus on email marketing: Mistakes to avoid
July 9, 2013 by Leave a Comment
There are a number of pitfalls when it comes to email marketing; these should be avoided to ensure your campaigns are as successful. Once you push send on an email campaign there’s no way of bringing it back so make sure you get it right the first time, every time.
Focus on email marketing: 10 tips for success
July 8, 2013 by Leave a Comment
As an ecommerce website, email marketing is the best way that you can maintain a dialogue with your customers and keep them coming back for more. It isn’t a simple job and will take strategy and creativity to reach your goals.
Focus on social media: What are the benefits?
July 1, 2013 by 1 Comment
Social media plays a big role in the way you communicate your brand and interact with customers. So online retailers should be prepared with a strategy that brings an optimal return on investment.
Omni-channel sales strategies
June 19, 2013 by Leave a Comment
The evolution in technology has created a multitude of touch points between retailers and their customers. Customers are coming to expect the same quality of experience and service across all of these points. Welcome to the Omni-channel.
Sales strategy: Top eight mistakes to avoid
June 17, 2013 by 1 Comment
The selling of goods and services requires a plan. We have already discussed how to create a sales plan. Now it’s time to look at the pitfalls in creating one. Just as having no plan is a bad idea, having the wrong plan causes its own set of problems.
Four Google Analytics reports that can help you boost sales
June 17, 2013 by Leave a Comment
Knowledge is power. If your business is to be a success, you must fully understand it. Questions to answer include: how many customers do you have? How do they behave? Are your marketing strategies working? Which ones work best?
Ecommerce traders, get tweeting!
June 13, 2013 by Leave a Comment
Tim Pritchard, ecommerce analyst with SellerDeck gives five steps to get you going on Twitter
