Nine kick-ass ways to get more from eBay

Whether you’re already trading on eBay, or if you haven’t started yet, there’s sure to be some additional ways you can use this channel to boost your sales.

Optimising your online presence for global sales

Even if you’re expanding into an English speaking culture you still need to research your target market and present a website that they’ll trust. Here are the key factors to consider when adapting your website for your new global market.

Five-step pricing strategy

When it comes to important decisions about your ecommerce site, pricing is up there as one of the crucial choices. What should each product cost? How do your prices stack up against your competitors? Critically – will your customers buy?

A window on new ecommerce customer trends

New research by GfK into customer trends and the views of people who buy online shows a high level of concern about retailers ability to track them, and particularly the potential to charge different prices depending on their browsing habits.

What do customers want from your ecommerce business?

For customers to buy from you – and to attract repeat business – you need to make them happy when they visit your website. But how exactly do you do that? Read on for our top tips on how to make your customers love you.

How to calculate gross profit

Your ecommerce business’s gross profit margin is one of the most important factors for you to monitor. Here’s why.

How to use: SellerExpress.com

We speak to SellerExpress about how its software can take the hassle out of selling online.

Wise Owl: How do you price your product?

I was invited to speak at the Internet Retailing Exhibition (IRX 2012) at the Birmingham NEC last week. My talk was about my experiences with starting up three businesses and the lessons that I’d learned.