Five things I wish I’d known before starting my online business

June 9, 2014 by Leave a Comment

The explosion of online commerce has opened up a treasure trove of opportunities to entrepreneurs everywhere, whether from established companies or startups operating out of a spare room.

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One benefit of a Facebook page most business owners overlook

March 19, 2014 by Leave a Comment

By now, most business owners have been exposed to the many reasons why being on Facebook is a good idea.

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Strategies to keep sales ringing

February 4, 2014 by Leave a Comment

It’s one thing to win a customers, quite another to keep them interested. Turning a one-off purchase into repeat business takes skills, effort and attention to details; luckily there area number of strategies to getting it right.

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Create emails that entice customers back

January 28, 2014 by Leave a Comment

Ross McPete, hungryhouse’s marketing manager, tells eSeller how he keeps customers returning via (in part) a carefully cultivated email campaign.

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Who’s better: existing or new customers?

January 21, 2014 by Leave a Comment

The debate about whether it is better for a business to attract new customers or to retain existing ones rages on. In truth, to grow and develop your business you need to do both.

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8 steps to protecting your site against fraud

January 9, 2014 by Leave a Comment

Like it or not, fraud is everywhere. Seasonal peaks such as the January sales are rife for fraud attacks, because companies are either over-worked or understaffed on these days.

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Returns: the ghost of Christmas sales past

December 10, 2013 by Leave a Comment

Heikki Haldre, CEO and founder of virtual fitting room provider Fits.me discusses how e-commerce businesses can handle the issue of returns over the Christmas period

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Page load time: The silent sales killer

November 22, 2013 by Leave a Comment

Having a faster site is a priority for most merchants, especially for businesses with large catalogs. Here are some important statistics on why a faster site is a crucial component for helping a merchant increase sales:

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Marketing for the marketplace

November 7, 2013 by Leave a Comment

Marketplaces are an ideal way to attract customers to your products. But how do you stand out from the vat full of companies also selling what you sell and how do you use marketing to get consumers to find you again?

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Nine ways to boost online sales on Play.com

November 5, 2013 by Leave a Comment

As Rakuten Play.com shifts into being an online marketplace, Shingo Murakami, UK MD oputlines the top nine tips the company has for getting to most out of marketplace sites in general and Rakuten in particular.

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Five things I wish I’d known before starting my online business

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