Writing for Google: keywords, key phrases and the human touch

June 24, 2014 by Leave a Comment

All businesses on the web need traffic and they need to be found by the people looking for them. This is what search engines do. But how do you get these search engines to come find your site above all others?

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King of the links

June 19, 2014 by Leave a Comment

Linking can be used to create a ‘flatter’ website that is easier to trawl, but it can also lead to much better search engine rankings because it also makes it simple for Google’s robots to see the best bits of your site.

Filed Under: Marketing Tagged With: , linking, ,

More technical tips to boost SEO

June 19, 2014 by Leave a Comment

In this second installment of our technical tips series, eSeller scribe Paul Skeldon reveals how mod_rewrite and 301 redirects can make Google love you.

Filed Under: Growth Tagged With: 301, , , ,

Advanced website structuring tips for best SEO

June 19, 2014 by Leave a Comment

Creating a website that looks good, is easy to navigate and use and is not too ‘deep’ are all great attributes for building a website that can be easy to use by customers and is likely to garner good rankings when searched.

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Constructing a site for Google spiders

June 18, 2014 by Leave a Comment

Having a website is never an end in itself: that website has to be found by search engines and the robots and spiders of Google and others that crawl all over the web cataloguing it so that hapless searchers can find you.

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Is your business ready to meet the new flexible working laws?

June 17, 2014 by Leave a Comment

The countdown is on for to a new law that comes into effect at the end of June, giving employees the right to request flexible working. David Sturges, Chief Commercial Officer of WorkPlaceLive, looks at how ‘the cloud’ can help businesses implement flexible working practices.

Filed Under: Growth Tagged With: , flexible working, , workers, workplace live

Is health and safety compatible with innovation?

June 16, 2014 by Leave a Comment

Business innovation and health and safety are sometimes uncomfortable bedfellows, but companies that take a strategic approach to employee wellbeing are reaping the rewards.

Filed Under: Growth Tagged With: 3M, health and safety,

Where offline marketing falls short

June 11, 2014 by Leave a Comment

While there are many advantages to using offline marketing – not least in conjunction with online to create a message that can reach people wherever they are or whatever they are doing – it does have some drawbacks.

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Integrating your online and offline marketing

June 11, 2014 by Leave a Comment

Offline marketing used to be the only kind of marketing, but since the advent of the internet that has all changed. But as we have seen, offline marketing does still have a role to play – not least when you link it to any online marketing you use or when you employ the internet to enhance your offline marketing.

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A wealth of offline marketing tricks

June 10, 2014 by Leave a Comment

There are, as we have seen, many ways of using offline marketing to engage customers and prospects, many of which can work nicely on their own, alongside other offline techniques and, of course, in conjunction with online marketing.

Filed Under: Marketing Tagged With: , , ,
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