The primary purpose of your website is to get people to call you, email you or, if you are selling something directly, to buy things from you. But the journey from thinking “I need to buy XYZ” to actually firing up your website on a laptop, tablet or smartphone is a long one.
Understanding Facebook for Business
How to beat Google – tips on improving your ranking
David Barker technical director of 4D Hosting offers a practical guide on how to improve your website’s organic Google ranking.
UK retailers: How to crack China
The Asian market is vast and complex, but China in particular presents an opportunity for brands looking to diversify or expand internationally. Not only is it still a huge growth market, it’s also one of the leading countries for digital media consumption, with a cultural acceptance of paying for these services.
How to exploit Google PLAs on your Magento website
Google’s Product Listing Ads (PLAs) have become one of the most valuable sales channels for eCommerce retailers – and how they are used on a Magento built website can work wonders for your business.
How to forceast financials
One of the key parts of any business plan for a start – especially if you are looking for investment or funding from a bank or third party – is to look at how to forecast the financial side of things.