Structuring your website for SEO

The primary purpose of your website is to get people to call you, email you or, if you are selling something directly, to buy things from you. But the journey from thinking “I need to buy XYZ” to actually firing up your website on a laptop, tablet or smartphone is a long one.

6 ways to unlock SMS marketing for SMEs

One of the key – and easiest – ways to use mobile to stay in touch with customers and to offer them things is using SMS. Text can be received by anyone on any kind of phone, so it is truly a great way to contact every body. In fact something like 98% of SMSs […]

Understanding Facebook for Business

Facebook has been around for a while now and yet many retailers are still in the dark about how to make the most from this incredible social media success story.

How to get your first 1000 Twitter followers

Twitter is becoming the social media channel of choice for driving interaction numbers amongst consumers. Whether this leads to direct business or not is harder to quantify, but getting people following you is a great first step to getting your initial free marketing going.

How to beat Google – tips on improving your ranking

David Barker technical director of 4D Hosting offers a practical guide on how to improve your website’s organic Google ranking.

UK retailers: How to crack China

The Asian market is vast and complex, but China in particular presents an opportunity for brands looking to diversify or expand internationally. Not only is it still a huge growth market, it’s also one of the leading countries for digital media consumption, with a cultural acceptance of paying for these services.

How to exploit Google PLAs on your Magento website

Google’s Product Listing Ads (PLAs) have become one of the most valuable sales channels for eCommerce retailers – and how they are used on a Magento built website can work wonders for your business.

Creating a trustworthy brand: a guide to authentic ratings and reviews

Consumer reviews have consistently been shown to be a valuable and powerful tool for retailers and brands alike—often ranking among the most influential forms of content used by consumers as they decide what to buy.

How to forceast financials

One of the key parts of any business plan for a start – especially if you are looking for investment or funding from a bank or third party – is to look at how to forecast the financial side of things.