There is no better way for retailers to have access to their customers than through smartphones, or mcommerce. We are always near our phones, we use them constantly, even whilst consuming other media such as TV.
Customers prefer an easy-to-use and operational ecommerce website design with all the basic design elements well covered. But, many ecommerce sites are not designed well which will affect the shopping experience of customers.
The fact is that mobile commerce is important in the UK and consumers are increasingly using mobiles to engage with brands. Why then, in 2012 do smartphone users find mobile websites hard to navigate?
For the second edition of its online customer experience competitive benchmark on this secor, YUSEO gathered feedback and expectations of more than 8,800 online buyers purchasing clothing via Internet.